Creative Lead

Role: Creative Lead

Reporting to: Head of Content & Social

BACKGROUND 

EvolveYou was co-founded in 2019 by personal trainer Krissy Cela and fitness entrepreneur Jack Bullimore, with a dream of creating a global fitness community that would help women build strength and confidence from the inside out.

‍Learning from her own experiences, Krissy realised that both the gym, and fitness generally, can be intimidating for women who are starting out. She made it her goal to change that for the better. By fusing fitness and technology to create a platform that would expertly guide its users on their fitness journey, EvolveYou was born!

‍The EvolveYou community grew quickly and has become central to everything we do. It’s fuelled by women supporting each other to feel fitter and more confident, because how you feel matters.

ABOUT EVOLVEYOU

We are on a mission: to educate all women about how simple fitness can be, make them believe fitness is not about quick fixes but about longevity and well-being. Our goal is to become the biggest and best female strength & conditioning app in the world, helping women build strength, confidence and to evolve their mental and physical wellbeing through movement, resilience and consistency. 

We believe fitness should be accessible to anyone, at any time and from anywhere. We strive to build the most affordable, innovative and easy-to-use fitness app, while acknowledging everyone's abilities, goals and preference. 

Want to be part of it? 

We have an exciting opportunity for an experienced Social Media Content Creator/ Editor to join our team. 

JOB DESCRIPTION

We are seeking a highly talented and motivated Creative Lead to join our team. The Creative Lead will play a pivotal role in shaping the creative direction of our projects, leading a team of designers and videographers to produce compelling and engaging content across various platforms. This individual will be responsible for conceptualising and executing creative strategies that align with our brand vision and objectives.

Being the creative lead for the business

• Demonstrate an excellent understanding of EvolveYou, our project process and our brand strategy
• Produce clear, vibrant and innovative work for EvolveYou and our Athletes
• Collaborate with the Marketing team to develop creative project approaches, build production project teams, plan tasks accordingly, and ensure goals and deadlines are met
• Lead and review the work of the creative teams for all marketing collateral
• Spearhead and manage content strategy with the Head of Content for both small and large projects, harnessing brand design, copy and art
• Collaborate with the marketing and sales departments in developing marketing plans, analysing results, and identifying opportunities
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
• Meet budget requirements by forecasting and managing expenses

Owning and delivering creative production

• Work with the Project Manager to Identify and engage with the best external suppliers and studio spaces to execute the work in line with the agreed budget and timeline
• Brief external partners to bring your ideas to life, ensuring that the work is flawlessly executed with the highest levels of craft skills, regardless of channel 
• Work alongside the Project Manager to make sure the right people are assigned to the right tasks in the company creative and content delivery process
• Collaborate with the the Head of Content to create and guide creative concepts by providing guidance in execution and overseeing the concept production to completion
• Work with the Head of Content and Marketing team to generate ideas that redefine the brand experience, create business and brand transformation, and push the boundaries of where brand and digital content ideas meet
• Direct the execution of the company creative process, supervising the work of creative partners such as illustrators or editors to understand your creative vision 
• Lead and guide the creative team in the production of all digital and social assets, from concept to final product
• Storyboard or translate ideas to the creative team
• Review work, troubleshoot and provide feedback to the creative team
• Be able to edit content and use editing software. 
  

Being a leader within the business

• Work closely and in collaboration with the all internal teams, athletes, and third-party suppliers and partners
• Take part/ own various brainstorm meetings, translate campaign and internal objectives into clear creative vision and strategy
• Lead and inspire a team of creatives, overseeing their day to day workload, OKRs, performance and career development
• Work closely with the product team, to analyse, identify and develop innovative ideas for in app and web based content.
• Be the voice of the creative team within the wider marketing team and company

Requirements

REQUIRED SKILLS AND QUALIFICATIONS

• 5 years of relevant experience, with 5 or more years as a creative in an agency or corporate setting
• Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
• Experience in creating integrated content across all marketing channels: digital, social media, paid media
• Proven ability to develop successful concepts
• Proficiency in leading a team of diverse, talented creatives
• Strong creative vision, with an eye on business objectives

PREFERRED SKILLS AND QUALIFICATIONS

• Optional Bachelor’s degree (or equivalent) 
• Experience as a graphic designer or videographer, must have editing experience 
• Experience in project management, with a focus on creative direction

Benefits

WHAT WE OFFER 

• 💸A competitive salary that fairly recognises your experience 
• 🌴25 days annual leave + 8 public holidays
• 📅Flexible work environment - Hybrid working, flexible hours, Work From Anywhere allowance 
• 🍼Enhanced parental leave
• 🙏Wellbeing budget
• 👚 Oner Active Discount
• 📚Learning & Development budget
• 👀Regular Company Socials organised by our in-house Balance team
• 💭Personal project & learning days
• 🍏Healthy snacks, fruits and breakfast available in our office kitchen 
• 💧Free EvolveYou Membership, so you can also incorporate fitness and nutrition into your life!
• 🚀Start-Up culture: the chance to make a real impact, to learn a lot and to work in a fast-paced environment.
• 🐶Pet Friendly (we have office dogs!)

EvolveYou  is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.