Marketing Manager, ASIA (3744)

About GBG 

GBG is the leading expert in global identity and location. In an increasingly digital world, GBG helps businesses grow by giving them intelligence to make the best decisions about their customers, when it matters most. 

Every second, our global data, agile technology, and expert teams, power over 20,000 of the world's best-known organisations to reach and trust their customers. 

Why you should be@GBG

Reach

The precision of location data is critical to businesses that need to know exactly where their customers are so they can reduce failed deliveries, share great customer experiences and remove unnecessary costs. We provide the unique insight to know locations as well as the people who live there, because we understand global addresses better than anyone else.

This means our customers have confidence that their products and services will arrive in time and to the right location In the race to serve global customers, we exist to help every business in the world, reach every customer in the world. 

Trust

When a digital business grows, most customers are genuine. However, many are fraudsters who manipulate identities to gain illegitimate access. We give our customers unique insight to decide which are trustworthy and which are fraudulent, because we understand identity better than anyone else.

This means businesses can confidently onboard good customers, reward great customers and reject fraudsters. In the fight against Identity, Fraud, trust is key, so the more you can know and the earlier you know it, the better decisions you can make.

About the team

APAC Marketing

As highly specialised experts, the APAC marketing team is focused on driving growth and adding value, through consistently delivering positive customer experiences across the APAC region through offline and online marketing channels.

Our unified team leads business growth through insight-driven marketing strategies.

The role

The Marketing Manager, Asia will be responsible for planning, designing and executing marketing strategies and campaigns to generate leads and drive customer acquisition, retention, engagement, and revenue growth for the fraud solutions across the Asia region.

This role will be instrumental in developing a strategic marketing plan to help raise GBG’s brand profile in Asia and support the organisation’s ongoing commitment to revenue growth.

What you will do

• Lead the development and implementation of marketing campaigns online and offline, including demand generation strategies to generate leads, nurture prospects, manage lead scoring and drive customer acquisition.
• Work closely with the Sales on strategy, sales plans, marketing events, and campaigns to support revenue and new sales targets.
• Drive the development and execution of retention campaigns to maintain existing customer base.
• Work closing with Digital Marketing Executive and broader APAC marketing team to support your execution of multi-channel campaigns, including email marketing, content, social media, paid advertising, events.
• Lead the development of experiments and tests for marketing channels to test incrementality and channel purpose to inform future investment strategies better.
• Optimise campaign performance and ensure successful implementation through digital channels.
• Make data-driven decisions to enhance future campaign effectiveness.
• Lead the development of external facing sales enablement tools including sales and marketing collateral, sales pitch decks, case studies.
• Develop thought leadership content including blogs, whitepapers, videos etc to promote GBG’s credibility in the fraud solutions market.
• Support PR initiatives to drive greater brand awareness and recognition through media channels across the Asia region.
• Manage relationships with external agencies, vendors, and partners to support marketing and demand generation initiatives.
• Collaborate with the broader global marketing team to design and implement effective campaigns across designated marketing channels including writing briefs, drafting and approving content.

Requirements

What We're Looking For

• Extensive experience in optimising marketing funnels, lead nurturing and conversion rates.
• Proven experience in campaign management, with expertise in both online and offline marketing channels and demand generation marketing.
• Experience with HubSpot (or equivalent) to plan and schedule email marketing campaigns and manage lead nurture workflows.
• Proficient in using Google Analytics.
• Experience managing CMS and CRM platforms.
• Proficient in using LinkedIn (organic and paid) for campaign optimisation.
• Solid understanding of PR and methods of optimisation via media channels.
• Analytical mindset with the ability to interpret complex data and derive actionable insights.
• Excellent problem-solving abilities, critical thinking, and a proactive approach to optimising campaign performance.
• Strong project management skills with the ability to handle multiple campaigns and events simultaneously.
• Exceptional communication skills, both written and verbal, with the ability to collaborate effectively at all levels.

Behaviours we'd like to see

Benefits

To find out more

As an equal opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender race/ ethnicity, sex, religion, age, nationality, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also check out our career site here.

Why not apply and make life@GBG work for you?